Job overview

**Please note the banding for this position is subject to Agenda for Change confirmation**

The Commercial Opportunities Manager will lead the identification, development, and delivery of commercial opportunities across Shrewsbury and Telford Hospital NHS Trust and Shropshire Community Health NHS Trust. The role is responsible for maximising income generation, improving financial sustainability, and ensuring that commercial activities align with organisational strategy, NHS policy, and patient care priorities.

The post holder will operate at a senior level across organisational boundaries, working collaboratively with clinical, operational, and corporate leaders to identify opportunities for revenue generation, cost recovery, service innovation, and strategic partnerships.

The role requires a high degree of autonomy, strategic thinking, and influence, ensuring that commercial opportunities are fully evaluated, prioritised, and delivered to achieve measurable financial and service benefits.

Main duties of the job

• Lead the development of a group-wide commercial opportunities strategy aligned to organisational and system priorities.
• Identify, evaluate, and prioritise commercial opportunities including new service lines, partnerships, private patient activity, research income, and external funding streams.
• Proactively scan the internal and external environment to identify commercial opportunities across acute and community services.
• Responsible for maintaining existing and establishing new industry partnerships and academic partnerships
• Develop robust business cases, including financial modelling, risk assessment, and return on investment analysis.
• Lead the end-to-end delivery of commercial initiatives, from concept through to implementation and evaluation.
• Deliver agreed income generation and cost improvement targets associated with commercial activities.
• Develop and maintain financial models to assess viability and track performance of commercial initiatives.      
• Build and maintain effective relationships with internal stakeholders including clinical leaders, service managers, and corporate teams.      
• Develop external partnerships with private sector organisations, third sector providers, academic institutions, and industry.

Working for your organisation

Our Poppy’s Promise Commitment

We believe that compassionate care sits at the heart of everything we do. Every member of our team —  clinical or non-clinical — plays a vital role in ensuring that patients, families, and colleagues are treated with dignity, empathy, and respect at all times.

We expect all staff to demonstrate compassion not only through their words, but through their actions: by listening attentively, communicating clearly and kindly, and recognising  individual needs, feelings, and circumstances of those in our care.

Effective communication is central to safe and high-quality healthcare. We value colleagues who take the time to understand others, explain information in a  meaningful way, and respond to concerns with patience and understanding.

By joining our team, you are committing to uphold these values — ensuring that every patient feels heard, respected, and valued, and that compassion is embedded in every interaction, every day.

Detailed job description and main responsibilities

For full duties and responsibilities please refer to the attached document entitled Job Description.