Nursing - Infant Feeding Specialist Midwife

  • Department Midwifery
  • Salary £39,959.00 – £48,117 per annum
  • Closing Date 14/08/2026
  • Location Telford
  • Grade NHS AfC: Band 6
  • Job ref 223-IFS-620
  • Pension NHS Pension
  • Holidays Generous Holiday Allowance
  • NHS discount Eligible for NHS Discounts
  • Contract Permanent
  • Hours Part time - 30 hours per week

Job overview

 

The post holder will support the implementation of the UNICEF Baby Friendly Initiative within Shrewsbury and Telford Hospital Trust in line with the relevant objectives within the LMNS and following the UNICEF Baby Friendly Initiative standards. The post holder will support the Infant Feeding Lead to promote evidence-based feeding support and work collaboratively to improve outcomes for babies and families. Foster an organisational culture that protects the Baby Friendly standards.

 

Main duties of the job

 

  • To provide individualised specialist advice for mothers and babies with breastfeeding difficulties
  • To support the implementation and accreditation of Baby Friendly Initiative Standards (BFI) across the trust ensuring support and advice are universal and that best practice and training opportunities are shared across all departments.
  • Work with the Infant Feeding Lead to deliver mandatory training package, practical skills reviews and updates days for maternity unit staff.  Support training needs for neonatal and paediatric staff
  • Provide an expert resource for staff caring for mothers and babies with complex feeding issues. Making accountable decisions based on knowledge and experience in respect of patient care
  • Support with delivery of Antenatal Education surrounding Infant Feeding.
  • Contribute to service delivery and innovation, ensuring that the service is delivered in line with local, national and trust standards
  • To be responsible for complying with professional confidentiality guidelines. 
  • Effectively manage own time to ensure a balance between audit, clinical and administrative duties
  • At times of clinical escalation to support the acute inpatient services.
  • Act in accordance with the NMC Code of Professional Conduct at all times

 

Working for our organisation

 

Our Poppy’s Promise Commitment

We believe that compassionate care sits at the heart of everything we do. Every member of our team —  clinical or non-clinical — plays a vital role in ensuring that patients, families, and colleagues are treated with dignity, empathy, and respect at all times.

We expect all staff to demonstrate compassion not only through their words, but through their actions: by listening attentively, communicating clearly and kindly, and recognising  individual needs, feelings, and circumstances of those in our care.

Effective communication is central to safe and high-quality healthcare. We value colleagues who take the time to understand others, explain information in a  meaningful way, and respond to concerns with patience and understanding.

By joining our team, you are committing to uphold these values — ensuring that every patient feels heard, respected, and valued, and that compassion is embedded in every interaction, every day.

Hospital Transformation Programme (HTP)

Our Service will relocate to The Royal Shrewsbury Hospital in 2028 as part of HTP. This move will bring specialist services together in a modern, purpose-built facility to improve patient care and team experience.

We are actively recruiting, and successful candidates will be expected to move with the Service in early 2028. The relocation will follow a formal management of change process, including full consultation and support for staff.

View full details of HTP  

 

Detailed job description and main responsibilities

For full duties and responsibilities please refer to the attached document entitled job description.

Candidate Pack
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The well-being of our staff is of the upmost importance to us.  If you are offered a role at our Trust, and fall into the increased and higher risk categories as set out by Public Health England (PHE) and NHSI/E, your line manager will complete an risk assessment with you.  This will be completed in conjunction with the latest guidance from Public Health England in relation to Covid-19.

By submitting your application to Trac, you are giving your consent for parts of your application data to be transferred to the NHS Electronic Staff Record (ESR) and other secure, internal NHS Workforce systems. This is to support and manage your recruitment and employment within your employing organisation. 

If successful, by completing the NHS Jobs application form you authorise the Trust to obtain any previous NHS service details including all electronically held sickness information, via the Inter Authority Transfer process on the national ESR.

If the role requires a qualification/professional registration, you will need to provide proof during the recruitment process. By submitting your application you are giving the Trust permission to check the qualification certificates provided back to the source provider. Please note that a sample of all applicant’s qualifications will be checked with the educational institution or provider.

In the event of a high response to this advertisement, this post will be closed. Early applications are advised.
 
Unfortunately we do not accept CVs or keep them on file. If you are unable to apply online please contact the person named in the advertisement for the post you are interested in.
 
We are committed to offering an interview to all applicants with a disability who meet the minimum criteria for the above position and will support reasonable adjustments wherever possible.  In addition, whilst all applicants will be judged on merit alone, we particularly welcome applications from candidates who are male, from black and minority ethnic backgrounds or who have a disability, as these are currently under-represented in our workforce.
 
We are committed to equal opportunities in employment. The policies and practices of the Trust aim to promote an environment that is free from all forms of unlawful or unfair discrimination and values the diversity of all people. At the heart of our policy, we seek to treat people fairly, flexibly and with dignity and respect.

Thank you for your interest in The Shrewsbury and Telford Hospital NHS Trust, we look forward to receiving your application for employment.

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Need help applying?

If you have any problems applying online please contact us on sath.recruitment@nhs.net or call 01743 492 402 for Non-Medical positions OR sath.medicalrecruitment@nhs.net  or call 01952 641222 for Medical Recruitment.

 

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