10 reasons to relocate to Shropshire in 2024

Shropshire has recently been named on the ABTA 10 global destinations to watch in 2024.

ABTA's report for 2024 offers inspiration for those looking for holidays for this year. It also predicts these places to become increasingly popular with people travelling from within the UK.

Whilst this is great for Shropshire, we say why stop there? Forget holidays, short breaks and 'staycations' - consider relocating to Shropshire instead!

The Covid-19 pandemic sparked a large scale relocation effort. The national lockdowns in 2020 and 2021 saw people spending more time at home than ever before. This caused many to re-evaluate their living arrangements and move house - but also move location too! As a country, we saw a surge in those living in cities wanting to leave their hectic lives behind and embrace a slower, more relaxed lifestyle amongst scenic surroundings for themselves and their families.

Here's our top reasons to relocate to Shropshire in 2024:

1. Surround yourself in nature

Shropshire has been described as a 'rural gem' on more than one occasion. The county is known for it's rolling hills and natural beauty. The Shropshire Hills National Landscape (previously known as Area of Outstanding Natural Beauty) takes up almost a quarter of the whole county, and offers plenty of walking trails and breathtaking views - you may even encounter a wild pony on top of the Long Mynd! There's stunning countryside in every area of Shropshire, so there's plenty to explore and enjoy.

Rolling hills with low clouds and mist hovering over them
Visit Shropshire

2. Affordable cost of living area

Generally, Shropshire offers a more affordable place to live and work in comparison to cities. On average, it is about 22% less expensive than London. Housing prices are relatively lower, and if you are moving from a city or large urban area you may be surprised what you can get for your money! Additionally, you'll likely find lower costs in the shops, restaurants and bars. Groceries, transportation and social and leisure activities are also generally more affordable.

3. Improve your health and wellbeing

Various studies have shown that nature has a positive impact on our mental health. Shropshire's rural setting and beautiful scenery is plentiful, and this combined with the slower pace of life compared to cities, can really benefit our mental health and wellbeing. With fewer vehicles and buildings, and more wide open spaces, the air quality in Shropshire is much cleaner in comparison to urban areas, and therefore living here can have key health benefits as well.

4. Rich in history

There are a number of interesting historic sites around the county, including castles, stately homes, battle sites and atmospheric ruins. The Ironbridge Gorge, a UNESCO World Heritage site and birthplace of the Industrial Revolution, is a lovely place to explore. Wander the cobbled streets of Shrewsbury and Ludlow, admire the impressive black and white Tudor buildings and discover the medieval castles in both towns.

Large castle ruins set amongst green trees and bushes
Visit Shropshire

5. Excellent transport links

Although Shropshire is a rural county, it is very well connected. You can be in the hustle and bustle of Birmingham city centre within an hour or, if you're looking for peace and tranquility, the National Parks of Eryri and the Peak District are less than 2 hours away. With excellent train connections in Shropshire, you can be in London in 2.5 hours. There are also 3 international airports within easy reach of the county.

6. Abundance of locally sourced food

Shropshire has an agricultural heritage, which can be seen in the varied plates of food you can find throughout the county. From tasty pubs snacks to fine dining restaurants - we've got it all! Both Ludlow and Shrewsbury host annual food festivals, showcasing the best of the region. There are also 9 Michelin Guide (2023) restaurants in the county. In Shrewsbury, there is the multi-award winning Market Hall with over 60 traders, including local produce and dairy, crafts and street food.

7. Shopping

We know it's important to have access to essential amenities. Shropshire is well equipped, with 22 market towns filled with boutiques, DIY, grocery, antiques and craft stores, as well as cafes, tea rooms and restaurants. Many of the villages will have a local convenience store for all your essentials. Telford has the biggest shopping centre in the county, with over 160 high street stores. Birmingham and Manchester are both within easy reach by train or car for those seeking a bigger shopping spree!

Woman carrying shopping bag through town square, lined with black and white tudor buildings
Visit Shropshire

8. Sense of community

Shropshire is a friendly county, and is known for it's strong sense of community. Many of the towns and villages have active community groups, hosting events and festivals for local residents. There are ample opportunities to get involved in local initiatives, such as community gardens, clubs and fundraising events. Since fewer people live here than in cities, you may find it easier to meet people and get to know your neighbours, which can help combat loneliness.

9. Outdoor pursuit

One of the main attractions of this area is the fantastic outdoor life, both within Shropshire and in the neighbouring counties and nearby National Parks. From walking, cycling and horse-riding to rock climbing, wild swimming and canoeing. There's even opportunities for paragliding, parachuting and skydiving, for the more adventurous of you.

Man in canoe on river
Visit Shropshire

10. Working at SaTH

Now you're ready to relocate, and just need a new job! Most of our staff live in the three local authority areas of Shropshire, Telford & Wrekin and Powys. We are proud to offer flexible working arrangements so you can make the most of your time off work and enjoy your new home.

Here's what some of our staff have to say about living and working in Shropshire:

"I relocated at the beginning of 2023 after living in Nottingham all my life. I most like the beautiful countryside that Shropshire has to offer - my favourite things to do on my days off is either have a lovely walk around Attingham Park or take a stroll into Shrewsbury town centre to do some shopping and grab a coffee!" - Laura, Occupational Therapist

"I like the lively market towns, the lovely independant shops and restaurants, and we're surrounded by some beautiful countryside!" - Linda, Pharmacist

"I moved here from London in August last year. I wanted to move away from the hustle and bustle of city life to embrace the tranquil environment that Shropshire has to offer." Ola, Recruitment Project Officer


Ready to relocate? You can view all our current live jobs on our website.